Nestle Buying Jenny Craig
This morning Nestle announced its intention to acquire weight-loss firm Jenny Craig. The acquisition would combine Jenny Craig with the maker of Lean Cuisine.
Nestle sees nutrition and weight loss as areas for profit growth. What will be interesting to is if Jenny Craig and Lean Cuisine become integrated. Weight Watchers is increasingly selling branded food products in supermakets and our guess is that Nestle views this as a threat.
Given that Atkins and South Beat Diet also have some supermarket presence, Nutri-System suddenly looks like the odd-man out. Could NTRI be a takeover target? Only time will tell...

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