Tuesday, December 05, 2006

How Much Is Cutting Fat Worth?

How much would you pay to reduce the number of overweight children?

NPR's Marketplace aired a story last night about this very question. Researchers at Cornell University surveyed New York state residents about how much they would spend to reduce the number of overweight children by half. Respondents said they would be willing to spend $50 each to cut childhood obesity.

This amounts equates to $700 million, or nearly double the expected health benefits expected to be realized by lowering the number of obese children.

NetSweat.com Comments: While this survey is interesting from an economics standpoint, it does not address a more fundamental question: what are parents willing to do to help their kids maintain a healthy weight? Paying somebody to take care of one's kids' problem is not the same as being a responsible parent.

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