The newest trend in weight loss? According to the Associated Press, it's men. Several weight loss companies, including NutriSystem and Weight Watchers®, are starting to directly target men.

The numbers support this trend. Like their female counterparts, men are putting on more pounds. Men are also aware that losing weight is important to long-term health. And, most importantly, men are a large and still pretty untapped market for weight loss products.

We will point out that there is more to weight loss than just dieting. Former 'N Sync member Joey Fatone can credit his participation in "Dancing With The Stars" for his weight loss success much more than the NutriSystem diet that he followed. But, to be fair, cutting his caloric intake (via NutriSystem) did play an important role as well.